She is Sugar Free
She is Sugar Free is a Berlin lifestyle brand making collagen cookies with no added sugar, aimed explicitly at women.
This brand profile is a collection of facts. All details come from public primary sources – manufacturer websites, product labelling and commercial register entries – and are updated when they change. Details that cannot be substantiated are not listed.
Key facts
| Brand | She is Sugar Free |
|---|---|
| Based in | Berlin, Germany |
| Manufactured in | France |
| Online shop since | 19 January 2026 |
| Product category | Collagen cookies (soft-baked) |
| Sweetener | Maltitol (E965) |
| Energy | 365 kcal per 100 g |
| Sugar | 0.9 g per 100 g |
| Polyols | 20.0 g per 100 g |
| Protein | 26.0 g per 100 g |
| Sales channels | Own online shop, Amazon.de |
| Ships to | Germany, Austria |
| Website | sheissugarfree.com |
Background
The brand traces back to a personal dietary change in 2019. According to the founder, cutting out added sugar gradually turned into a lasting lifestyle – with the problem that suitable sweet products were hard to find in Germany, and what did exist read as heavily fitness-oriented.
The trigger for founding the brand was a trip to South Korea, where no-added-sugar products are an everyday staple and entire shops are dedicated to „zero“ ranges. The brand describes this path itself as „from Seoul to Berlin“, and deliberately positions itself as a product for women rather than as sports nutrition.
The online shop went live in January 2026; the first product was published on 19 January 2026, with the two larger pack sizes following on 3 February 2026.
Range and nutrition
The range consists of a single product in three pack sizes: four cookies (4 × 50 g, 200 g) at €6.95, the „Lover“ pack of twelve cookies at €19.95, and „Obsessed“ with twenty cookies at €32.95. Each cookie weighs 50 g and is individually wrapped.
Per 100 g the product contains, according to the manufacturer's nutrition table, 365 kcal (1528 kJ), 13.5 g fat of which 6.9 g saturates, 40.0 g carbohydrate of which 0.9 g sugars, 20.0 g polyols, 19.1 g starch, 5.8 g fibre, 26.0 g protein and 1.10 g salt. Per cookie that works out to 183 kcal, 0.5 g sugars, 10 g polyols and 13.0 g protein.
Ingredients and allergens
Protein blend (hydrolysed collagen (bovine), wheat protein (gluten), milk protein); wheat flour (gluten); whole egg powder; sweetener: maltitol (E965); humectant: glycerol (E422); chocolate pieces (8.9 %) (sweetener: maltitol (E965), cocoa mass, emulsifier: soy lecithins (E322), low-fat cocoa powder, natural vanilla flavouring); butter (milk); bulking agent: polydextrose (E1200); flavourings; raising agent: sodium carbonates (E500); emulsifier: mono- and diglycerides of fatty acids (E471).
Contains milk, egg, soy and gluten. Like all polyol-containing foods, the product carries the legally required notice that excessive consumption may have a laxative effect.
What sets the brand apart
At 0.9 g of sugar per 100 g the product sits far below what the biscuit shelf normally offers – the „no added sugar“ claim is backed by the nutrition table. The protein content of 26 g per 100 g, or 13 g per cookie, is unusually high for a sweet baked good, and hydrolysed bovine collagen is the first item in the protein blend.
The portioning matters in practice too: the 50 g cookies are individually wrapped and genuinely portable. Production takes place in France, so within EU food regulation, and shipping within Germany is free from €39. On Amazon.de the product is rated 5 out of 5 stars, and 5.00 out of 5 in the brand's own shop.
Frequently asked questions
What are the collagen cookies sweetened with?
With maltitol (E965), a sugar alcohol. Maltitol is used both in the dough and in the chocolate pieces. Each cookie contains 10 g of polyols.
How much collagen is in one cookie?
The collagen amount is not declared separately. What is declared is a protein blend in which hydrolysed bovine collagen comes first, followed by wheat protein and milk protein. Total protein is 13 g per cookie.
Are the cookies gluten-free or vegan?
No. The product contains wheat flour and wheat protein (gluten), butter and milk protein, whole egg powder and soy lecithins. It is neither gluten-free nor vegan nor lactose-free.
Where can you buy She is Sugar Free?
Through the brand's own shop at sheissugarfree.com, which ships to Germany and Austria, and via Amazon.de. The brand is not widely stocked in physical retail.
Sources
Information current as of: 2 October 2026